Privacy, in plain language.

The on-site newsletter and merchandise signup forms record your email address, subscription purpose, the exact consent text and version, the time you agreed, the page you signed up from, and bounded campaign attribution. Early-access signup now uses the separate Google Form described below; this website-record description is not a claim about what the Google Form stores. Existing early-access records collected through this website remain covered by this policy. Early-access updates, The Clarity Letter, and merchandise updates are separate choices. The public Clarity assessment has been retired. For people who requested a profile from it earlier, we received their email, profile results, score, the decision and building context they chose to share, and their marketing communication preference. Those earlier records remain subject to the retention and rights sections below.

Early-access links open a Google Form rather than the signup form on this website. The form asks for your first name, email address, where you carry responsibility, interest in testing North, and permission to receive North updates. Describing a decision is optional. Keep it general: do not include confidential company, customer, employee, financial, medical, or other sensitive information.

Google processes the submitted information as the form provider. Its handling is also described in the Google Privacy Policy. Form responses are collected separately from this website’s subscription records. Submitting does not create a North account, provide immediate product access, confirm email delivery, or subscribe you to The Clarity Letter or merchandise updates.

For questions about how a response is stored or who can access it, or to request access, correction, or deletion of information you submitted, contact privacy@behirut.ai. The retention and rights sections below explain how we review requests.

We use subscription information to record your requested email updates and honor existing unsubscribe and suppression preferences. Signing up for early access does not subscribe you to the newsletter, and a future product account does not grant newsletter consent. Profile delivery for earlier assessment submissions is a transactional service email and does not require marketing consent. A saved subscription or queued welcome is not proof of email delivery.

The conversation shown on this website is an illustrative written prototype, not a live AI session. In the earlier assessment experience, answers were scored in the browser; this website did not call a generative AI model to score them. We do not make promises here about the separate North product’s AI training, encryption, memory, or deletion controls before those are verified and documented.

To operate the service, we use providers including Google for the early-access form, Replit for website infrastructure, HubSpot for lead management, and Resend for optional marketing email and, for earlier assessment submissions, transactional profile delivery. Listing these providers does not mean Google Form responses are automatically passed to HubSpot or Resend. Operational notifications through Make.com may be planned or used over time. These providers process information needed for their service. Their availability and role may change as the prelaunch service develops.

We retain information only for as long as we reasonably need it for the purposes described in this policy, service operations, and legal obligations. We do not promise a fixed retention period. You may request access, correction, or deletion by contacting us; we will review the request and explain any information we must retain.

Local storage is used for your privacy preference and, for the earlier assessment experience, assessment continuity. Optional website analytics remain off unless you choose “Allow analytics.” You can change this using “Privacy choices” at the bottom of the page. With consent, HeyCatch and any available analytics service may receive page and interaction events. Our event helper excludes email addresses and free-form decision text. Declining analytics does not prevent signup. Operational server logs still record request paths and status codes to run the service.

Depending on your location, you may have rights to access, correct, or delete the personal data we hold about you. To exercise these rights, please contact us at the address below.

For privacy-related questions, reach us at privacy@behirut.ai.